What is Keyword?

By: Ejaz Alam | Topic: SEO

Keyword is a specific word that a searcher or web visitor uses in a search engine to search for some particular information. For example if a visitor types ‘weight loss’ in a search engine then ‘weight loss’ will be termed as a keyword.

Webmasters uses the same keyword to optimize there website for the search engines. As a result their web pages are shown higher and visitors click on their links and visit the website.

To know which keyword people are searching on the web, a webmaster carries out keyword research. This way he can optimize the web pages of his website accordingly to rank high on search engines.

Keyword research and proper use of keywords is considered to be the most important factor in the success of a website. Sufficient time spent on research yields good results in the long run.


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Ejaz Alam is a webmaster, pro-blogger & SEO consultant, loves to write on different topics related to web tech and life matters. A self-learned and successful cyberpreneur with no formal computer course, learn more about Ejaz Alams’ Online Journey and connect with him at Google+, Facebook, Twitter

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