What is Doorway Page?

By: Ejaz Alam | Topic: SEO

Doorway page is that pages that is fully optimized for a particular keyword due to which it is shown higher on search engine result page. However when a visitor clicks on the search result to visit that page, he is redirected to another page that is not related to the search term.

This is the most widely used black hat SEO method by webmasters. Creating doorway page is considered to be black hat SEO method because that particular doorway page is optimized for a keyword that a surfer is actually searching for but he is redirected to a page that he may not like to see.

Search engines highly disregard creating doorway pages because it provides no value to their searchers and they may get irritated.

For example a doorway page is created and fully optimized for '10 tips to lose weight quickly', and it get top ranking on SERPs. A visitor who is interested in losing weight quickly will surely want to read the tips but he's taken to a weight loss medicine page. How will you feel about that?

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Ejaz Alam is a webmaster, pro-blogger & SEO consultant, loves to write on different topics related to web tech and life matters. A self-learned and successful cyberpreneur with no formal computer course, learn more about Ejaz Alams’ Online Journey and connect with him at Google+, Facebook, Twitter

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