What is Anchor Text?

By: Ejaz Alam | Topic: SEO

Anchor text is text or a word that is embedded with a hyperlink. For example in this sentence you see a word 'hyperlink', it is a normal word but with a link in it and if you click on it, you will be taken to a webpage towards which the link is pointing to.

Normally in SEO anchor text is used as the keywords for which a website or blog is required to be optimized for search engines. For example if a website is to be optimized for a keyword 'webmaster', then an SEO expert will try to find the opportunities to use the word 'webmaster' as his anchor text by inserting a link in it to his website.

So anybody who clicks on the anchor text 'webmaster' he will be taken to the desired website.

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Ejaz Alam is a webmaster, pro-blogger & SEO consultant, loves to write on different topics related to web tech and life matters. A self-learned and successful cyberpreneur with no formal computer course, learn more about Ejaz Alams’ Online Journey and connect with him at Google+, Facebook, Twitter

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